By Dave Birss
Creativity is surrounded by way of such mystique. It appeared so magical to the traditional Greeks that they attributed the instant of concept to muses instead of humans. This booklet exposes creativity as a procedure. It exhibits that there are particular steps you must keep on with earlier than you will be struck by means of that second of inventive genius. It indicates you ways to get your brain into the precise position to return up with rules. And it offers a few recommendations that will help you technique difficulties in numerous methods.
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Extra resources for A User Guide to the Creative Mind
That would let you talk about the fact that life isn't quite like that and a little prang with another car is a truly miserable experience. If you're selling a face cleansing cream, you could have a world where people's faces actually glow with light. They use them to read books in the dark and illuminate cupboards. That represents the inner radiance that the product reveals. It just has to be noticeably different. And totally brilliant. WHAT’S IT LIKE? Everything’s a bit like something else. Either the way it looks.
Could you pile up coins higher than a house to demonstrate exactly how much your mortgage will save someone in the next 12 months? Demonstrations have been used since the dawn of advertising. But that doesn’t mean they’re out of date. Just remember two things: keep them honest and make them dramatic. USE A CELEBRITY There’s a world full of A, B, C and D list celebs out there just ready to sell their soul for some cash. But please use them creatively. Please. I hate this one. But it may just work for you.
Duke Ellington famously declared that “words stink up the place”. That’s true if they’re written by someone whose writing stinks. However, great writing has the power to change the world. How would you convince someone if the only way to reach them was to write a letter? How would you make your point if you were writing a film monologue for Robert De Niro? Or a speech for Winston Churchill? Ditch the picture and use a thousand words. PLAY WITH SCALE Exaggerate. Make small things big. Make big things small.
A User Guide to the Creative Mind by Dave Birss